Proof of Work

I didn't wait to get the job to start doing the work.

A complete marketing strategy for Del Campo Golf — with a working campaign, competitive intelligence, and a 90-day growth roadmap.

Listicle Landing Page

Advertorial page with social proof, testimonials, and CTAs to the store.

AI-generated ad creatives rendered as Instagram sponsored posts.

Full-funnel strategy. 90-day roadmap. 13 slides.

Del Campo Ad Analysis

Brand audit. 12 advertising gaps identified.

Blissy Competitive Teardown

Ad strategy decoded. 11 tactics mapped.

Shopify Template

Online Store 2.0 section. Free download.

The Funnel

Cold

→

Warm

Advertorial Page

→

Convert

Steve Ellis

I don't just talk strategy — I build the systems to scale.

I recently stepped back from my coaching business Scale With Steven, where I helped over 100 entrepreneurs start and scale with Shopify. $100M+ in Meta ad spend managed. 10+ years building DTC brands — product sourcing, Shopify architecture, offer engineering, and lifecycle monetization. I think in funnels, not campaigns.

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